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My hair feels softer than it did before I colored it, which is honestly shocking for a dye. The pastel shade is subtle but definitely visible, exactly the "not neon" look I wanted.
The ultra-conditioning formula left my hair feeling silkier than before I dyed it, which is rare for any color treatment. I went with a soft lavender and the pastel payoff is surprisingly vivid without that harsh neon look. It’s been three washes and the fade is actually pretty, not patchy.
The pastel shade came out exactly like the picture, and my hair didn't feel straw-like or damaged at all—just conditioned and soft to the touch. I've washed it twice already and the color is still holding nicely, which is a pleasant surprise for a pastel formula.