The consistency straight from the jar is perfect for sectioning and working through the roots first, and it's been three weeks with barely any fading after my usual once-a-week wash. I’m honestly shocked how even the color looks all the way to the ends.
Steven★★★★★
The color went on so smoothly straight from the jar, and I love that it fades gradually instead of going patchy. I dyed my whole head in about twenty minutes and the shade still looks vibrant after six washes.
Hannah D.★★★★★
The color went on thick and even straight from the jar, no mixing needed, and it’s been three weeks with barely any fade on my dark blonde. I was nervous about staining my bathroom, but it rinsed off the counter easily enough to make me a convert.