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The consistency straight from the jar is perfect for sectioning and working through the roots first, and it's been three weeks with barely any fading after my usual once-a-week wash. I’m honestly shocked how even the color looks all the way to the ends.

The color went on so smoothly straight from the jar, and I love that it fades gradually instead of going patchy. I dyed my whole head in about twenty minutes and the shade still looks vibrant after six washes.

The color went on thick and even straight from the jar, no mixing needed, and it’s been three weeks with barely any fade on my dark blonde. I was nervous about staining my bathroom, but it rinsed off the counter easily enough to make me a convert.